I liked this from the MIT Technology Review:

Artificial intelligence almost wasn’t called “artificial intelligence” at all. The computer scientist John McCarthy is credited with coming up with the term in 1955 when writing a funding application for a summer research program at Dartmouth College in New Hampshire. But more than one of McCarthy’s colleagues hated it. “The word ‘artificial’ makes you think there’s something kind of phony about this,” said one. Others preferred the terms “automata studies,” “complex information processing,” “engineering psychology,” “applied epistemology,” “neural cybernetics,”  “non-numerical computing,” “neuraldynamics,” “advanced automatic programming,” and “hypothetical automata.” Not quite as cool and sexy as AI.